Sam Valich
Sam is a cherished part of the CMAA community and for over 20 years has worked with executive teams to create Brand-Led Organisations. “In a brand-led organisation, your brand is not just a marketing tool or visual identity; it's the driving force behind every aspect of your organisation... your purpose, mission, values, promise, and personality… It’s a compass, guiding strategic decisions, product development, customer experiences, culture, and employee behaviour. It's not only about selling…but creating connections with customers and stakeholders based on shared trust, values, and experiences."